THIS is a big one:
Hasbro has come up with various interactive games, most recently the Jedi Training game. Do these sell well, and what can we look forward to in the future?
The Jedi Training Game was a big success. Our opportunities to invest a lot in new technology and expensive games usually present themselves when there is new entertainment, but we're always looking at concepts.
Are there any characters owned by companies such as Dark Horse or artists such as Jan Duursema that are owned by them that you don't have license to produce? If so, are there any you are pursuing to get license to produce?
All concepts are owned by Lucasfilm, and are fair game.
Customizing is a huge trend with collectors from all around. Are there any plans in the near or far future to come up with packs of body parts, heads in particular, or something of this nature?
We aren’t focusing on this area. Sorry!
Any thoughts on other crossovers? There was the Star Wars/Transformers crossover. How about a Star Wars/G.I.Joe or Marvel Legends crossover, especially since Hasbro takes over the Marvel Legends line in 2007?
We have no plans for this type of figure line. As the heart and soul of the Star Wars collecting world, we are focused on making sure our 3-3/4" line is vibrant, fresh, and exciting first and foremost, along with providing continued newness for our other play patterns (Star Wars Transformers, Unleashed 2", and Galactic Heroes).
Q: How come it takes so long to mail out the George Lucas figure?
It depends on the workload at the time at our redemption facility, which is why we allow for a window for delivery. Sometimes it takes less!
Q: Using Star Wars collector sites to run a fan poll is a great idea. It's also an opportunity for a specific site to introduce itself to thousands of potential members the site may otherwise never have a chance to reach. In the future will you allow other collector sites to have this exclusive opportunity? It's a win-win situation for everyone and Hasbro doesn't run the risk of offending anyone.
Well - in the future, if we run another such poll, we will probably do it differently to make sure we get the widest possible net-wide participation. Ideas range from selecting a smaller subset of figures for voting and allowing all sites to send back results, or possibly using the Hasbro site as a voting place. We understand the reluctance to drive traffic off-site, but I think it's the community that you and others have worked so hard to foster is what makes each site special, and that's what makes people keep coming back. The Greatest Hits vote right now on Rebelscum is open to all and registration is not required, so folks can debate beforehand on their own community, vote, and come back to discuss.
Q: Any plans to re-introduce some greats from the Vintage era such as Droids or Ewoks figures? I'd love to get a Droids edition Boba Fett!
It's very unlikely we'll be going there any time soon, but we do know that there are some, shall we say, "interesting" characters and deco possibilities from these vintage lines.
Q: What is Hasbro's #1 strategy to retain current and obtain future Collectors?
Interesting question, Troopers. Putting kids aside, who are also considered heavily in our line planning, our primary strategy is to keep delivering quality new products that get collectors excited, and believe that this "moving forward" approach demonstrates Hasbro's commitment to Star Wars. The newness and continual evolution of figures against core "Wants" (whether it's aliens, Jedi, Ewoks, Droids, and the like) is what keeps the line fresh and new. As for acquiring future collectors....in our experience, a great retailer presence and continued buzz and excitement for Star Wars is the best advertising we can have. It doesn't really work to advertise to a more casual audience to get folls to "become"
collectors. When talking to collectors, we've found that usually the way they become reacquainted is by rediscovering the fun of Star Wars by seeing it in store or finding vintage gems at a sale or flea market and rekindling those fond memories of their youth. Increasingly, lately, it's also stumbling onto an online fan community that is already in place and getting pulled into the fun of collecting Star Wars figures that we all can relate to and enjoy with our own approaches. These are experiences that are often happen on the collectors own terms and involve a nostalgic component that is difficult to trigger with conventional advertising. So we think our best method of acquiring new and future collectors is by continually evolving the product line (looking for new hooks and angles, like the Saga Tins), working with the fan community to spread the word about our great hobby, and making sure that we have a great retail presence for the brand.
Q: What is next on the drawing board at Hasbro HQ that is going to blow us all away?
Troops - we've got a lot of fun stuff in various stages of development so it's difficult to answer that specifically. We've already revealed a good number of secrets for the line next year, but there are more to come. Sorry to revert to the old "stay tuned" but we gotta!