1) Hasbro has announced (much to my disappointment, btw) that its production of EU-related items will be very limited in the future (it seems to me it was pretty limited already). Meanwhile, in the recent fan-figure poll, you pointed out that most of the characters from past polls, including many that were EU-based, had eventually been produced as figures. Clearly, this is something in which Hasbro takes great pride (and rightfully so). In addition, several options in the newest poll were characters from the EU, such as C'boath and Jaxxon. So, how do you plan on addressing the obvious desire on behalf of collectors to produce EU figures? What if the top vote-getters in the figure poll are EU characters? If you are, indeed, proud of your record of giving fans what they want, why stop now?
There are no doubt fans who want to see every EU character made eventually (including us!) but the real issue here is how EU demand stacks up against movie-based figure demand, and where we place our focus. Luckily, it's not an all-or-none proposition. The challenges we've had with collector dollars leaving the hobby has had a tremendous effect on where we need to place out bets. Looking at the figure lineup starting in 2006, you see a real expansion of the EU concept, which really grew in 2007-2009 to including figures from numerous video games, a huge number of comic, concept figures, and novels. All told, it has been a large and unprecedented run. While the gamut has run from major EU characters to the more obscure, in general the movie-based figures had much deeper collecting interest than EU, with only the strongest EU figures (Revan, Quinlan Vos, Republic Commandos) approaching the levels of movie-based figures. So in times like these, our focus has shifted to a strong movie-based core focus with occasional, rather than systematic exploration, of the EU. We have to have a strong foundation first before we can expand out into the EU once again like we have been. That is not to say that we won't be doing some tasty EU...the upcoming TFU packs are sensational, and there will be Comic Pack exclusives for Comic Con and CV. In addition, select EU will remain in our sights for 2011 as well. As far as the Fans' Choice poll, it's interesting that there was a strong showing of EU figures only among the top 6. After that, it was a long run of film-based figures. This tells us that there are a few iconic figures that fans still want to see, but after that general interest for EUover all is secondary.
2) Will you be making any the other characters from the "Dagger Squadron since you have the stickers to make the other four ships. Will this concept be revisited with future B-Wings anytime soon?
We did have planned an exclusive Comic Pack to make two more of the Dagger Squadron pilots, but the decline in the Comic Packs caused us to put this wave on hold. We hope to re-use this development at some point, but right now we don't know when that would be.