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Her Universe - By Ashley Eckstein

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Darth Spice:
SYFY AND HER UNIVERSETM TO UNVEIL FIRST PIECES OF
SYFY BRANDED FEMALE FASHION COLLECTION THIS SUMMER

NEW YORK – Syfy Ventures, Syfy’s portfolio of businesses and joint ventures, and Her Universe, a leader in female genre merchandise, will unveil the first pieces in the Syfy branded collection of apparel and accessories for the growing female science fiction fan base. The premiere launch items, which will include clothing and jewelry, will be available at genre conventions this summer, with San Diego’s Comic Con being the first venue where fans will have the opportunity to purchase select pieces, including a convention “exclusive,” from the collection starting July 20 and running through July 24. Additionally, the items will be available at both Syfy.com and HerUniverseShop.com.

"When I first created Her Universe I hoped that one day I would be able to work with Syfy because of their growing female audience, amazing programming and imaginative brand messaging,” said actress and entrepreneur Ashley Eckstein, founder of Her Universe. “It's been a dream come true to design Syfy merchandise made specifically for women."
The Syfy Gear/Her Universe collection include original designs that reflect Syfy’s commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series such as Battlestar Galactica and Warehouse 13 which are produced by Universal Cable Productions, and Ghost Hunters International. Specific information about which pieces will be available will be announced shortly. In 2012, the Syfy Gear/Her Universe merchandise will be available through national retail partners.

Jedimom:
I love her stuff. I really want the Imp Cog earrings someday

I do have the pink Swarovski crystal logo baseball cap I bought at C5 last year. Even came in a nice re-usable shopping bag.

Just wish the prices were a little lower

Darth Spice:
Here is the latest from her upcoming Fan Days appearance:

Ashley Eckstein Brings Star Wars “Geek Chic” to Fan Days 
September 28, 2011 — Almost half of all Star Wars and sci-fi fans are women who are just as eager as the guys to show their devotion to their favorite movies, television shows and books.

Now actress Ashley Eckstein, a featured guest at the upcoming Star Wars Fan Days in Irving, Texas, answers that call with her new “geek chic” clothing line, Her Universe, which offers female-focused apparel and accessories from the beloved Star Wars saga and other sci-fi genre.

Ms. Eckstein provides the voice of “Ahsoka Tano” in the Cartoon Network’s popular animated series, Star Wars: The Clone Wars. She’ll bring samples of her unique product to Fan Days Oct. 8 and 9 at the Irving Convention Center where she’ll sign autographs, meet the fans and talk about her new clothing line.
Married to former Major League Baseball player, two-time World Series Champion and World Series MVP David Eckstein, Ms. Eckstein grew frustrated with the lack of merchandise available for the growing number of female sci-fi fans. When she couldn’t find Star Wars clothing for herself, she decided to create her own line.

Ms. Eckstein has always expressed herself through her sense of style and now shares her love of all things sci-fi with other geek girls. She’s made it her mission to fight for the underdog and spearhead the call to create a place for female fans in a pop culture community typically dominated by men. Her stylish line of “geek chic” apparel and accessories features fashionable female-focused gear from such powerhouses as the Star Wars brand, and Syfy properties Battlestar Galactica, Warehouse 13 and Syfy’s original movies.

Some people may think science fiction is a "man's world," but Ashley is proving there is more than enough room in Her Universe for everyone.

Darth Spice:
The latest from Her Universe!

Ashley Eckstein's Her Universe Provides "Everyday Cosplay"
for Geek Girls this Halloween with New Fashion Apparel



NEW YORK, NY - October 9th, 2012 - This Halloween, Geek Girls do not have to sacrifice fashion for a cheap costume they'll wear only once. Actress Ashley Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars and founder of the female sci-fi apparel line, Her Universe™, revealed today her line of fashionable costume hoodies, tops and a Hot Topic exclusive TARDIS dress dubbed "everyday cosplay" just in time for the Halloween season. Whether you're a fan of Star Wars, Star Trek or Doctor Who, Her Universe has you covered to be the stylish one this fall and all year long. And now, until October 22nd (for guaranteed 10/31 delivery), Her Universe (www.heruniverse.com) is offering FREE GROUND SHIPPING on any order of $50.00 or more.

"I have a tub full of Halloween costumes that I have spent a lot of money on which I've only worn once," said Eckstein. "My goal for our ‘everyday cosplay' line is for girls to be able to wear these fashionable costumed looks on Halloween and all year round! I've always been a savvy shopper and I try to get the most for my money."

New to the "everyday cosplay" line from Her Universe is the Star Trek Spock zip-up hoodie featuring the famous original series blue uniform top where fangirls, with the hood up, can be their favorite Vulcan, complete with pointy ears. Also new this fall season is the Star Wars: The Clone Wars Ahsoka Tano adult tunic top which complements the already released Ahsoka tunic for young girls and the very popular Princess Leia costume hoodie - perfect for any Halloween party or everyday wear. For female Whovians, Eckstein has collaborated with retailer Hot Topic to create Her Universe's first fashionably-fun, stylized dress based on Doctor Who's beloved time-traveling TARDIS - available online NOW at Hot Topic and at Hot Topic retail stores. And what better way to accessorize all of these pieces than with the new Her Universe Star Wars Halloween Tote Bag featuring all-new original art by renowned artist Katie Cook - perfect for fans of any age for school, work, shopping and, of course, trick or treating! Katie's very popular Her Universe Halloween Tote Bag sold out last year at record speed! The bags are only available for a limited time, so get them while supplies last.

"I was thrilled when Ashley asked me to do another Halloween bag design," said Katie. "I'll take any chance I get to draw Darth Vader in a silly costume! Ashley and I came up with the idea for this year's bag at Celebration a few weeks ago and I couldn't wait to come home and get started on it."

All of these "everyday cosplay" pieces for Halloween and beyond can be found on heruniverse.com with the Doctor Who TARDIS dress available NOW online at Hot Topic and Hot Topic retail stores. Eckstein can be seen wearing many of the "everyday cosplay" pieces as co-host for MTV Geek’s coverage (mtv.com/geek/) of New York Comic Con October 11th-14th.

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