Julian H. Betancourt
BURGER KING'S R.O.T.S. PROMOTION:
STAR WARS TEAM GAME
Customers were not the only ones able to get in the fun and play to win some cool prizes. Burger King's team members were presented with a game, opened only to them and, similar to the Choose Your Destiny game in that they were able to choose one spot to win a prize. Various prizes were also given out, and detailed in their promotional material flyer. This is a list of such prizes:
For soft drink and movie ticket wins, employees were urged to detach and seal the gamepiece from the flyer and have it mailed.
Bigger prizes required an affidavit of eligibility, liability and publicity release to be filled out and signed by the potential team winner, stating their name address and social security number among other personal information before the game piece was mailed out. It was suggested to the winner to use certified or registered mail at their own expense.
BURGER KING'S R.O.T.S. PROMOTION:
A complete collection of 31 different Super Deformed toys (the Japanese style of creating kid appealing characters with small bodies and oversized heads) spanning all six Star Wars movies was certainly the big attraction for this campaign. These were offered with every kid's meal and adult value meals and proved to be very popular. Although the sale of these toys was scheduled to end on June 19th, some stores kept selling the toys even a week after the promotion had ended.
WAVES: The toys were broken down into 6 Waves containing 5 figures each, having a different Wave for each week. Thirty out of the thirty-one toys making up the collection were heavily packed, while a limited "Mystery of Darth Vader" figure with a special play feature, was short packed and hard to find. Vader was available weekly as part of each week's assortment, but as mentioned, it was offered in low numbers and stores usually ran out of him rather quickly.
CASE ASSORTMENTS: There were six different case assortments of Super- D toys and these were released in order week by week for the 6 week promotion. Each assortment was packed in cases containing a total of 200 figures. In the case there were 39 of each figure (5 different ones) plus just 5 Darth Vaders.
Here is the order in which each assortment was released:
- FIRST WEEK:
Han Solo, Millennium Falcon, Jabba the Hutt, Wicket, Luke
Skywalker, Darth Vader
TOY GENRES AND THEIR CHARACTERS: There were five different toy genres. Every week one toy from each genre was available thus creating a 5 toy assortment. Here are the names given to each genre and the names of the characters and vehicles within them:
- Wind-ups: Han Solo, Yoda, Queen Amidala, Grievous, Clone Trooper, Watto
- Pull backs: Millennium Falcon, X-Wing, Pod Racer, Jedi Starfighter, Vader's Tie Fighter, Landspeeder
- Water squirters: Jabba the Hutt, R2- D2, Emperor Palpatine, Jar Jar, Boba Fett, Super Battle Droid
- Plush toys: Wickett the Ewok, Chewbacca, Jawa, Boga, Wampa, Tarfful
- Image viewers: Luke Skywalker, Darth Maul, Obi-Wan, Princess Leia, C-3PO, Mace Windu- Chase Toy: Mystery of Darth Vader
PACK IN BOOKLET: Each toy came packed with a booklet showing instructions for each toy category. For instance all wind ups share the same booklet's graphics explaining how to be activated. The same pattern was followed for the remaining toy categories. Included within the booklet was a diagrammed list showing all 31 toys in their weekly breakdown.
FREE TOY OFFER: Included only within 11 of the toys, was a form to be clipped out and sent in along with a receipt from a $20.00 Star Wars toy or game purchase. This mail-in offer provided two free Galactic Heroes figures in special packaging. The set was made of Yoda and R2-D2 and collectors started getting them in their mail around August of the same year.
TOY DESCRIPTIONS: Keep in mind these were cheap Kids Meal toys and like so anyone having some common sense understood they weren't supposed to be Kotobukiya statues. I heard and read complains from people completely trashing these toys and expecting them to be masterpieces for some art gallery. Guys, get a grip!
Having said this, these toys for the most part were very well conceived and presented a great likeness to each one of the characters they incarnated. Their nice array of play features worked great and their Super Deformed style surely was very appealing to kids and adults alike. Although there were some noticeable omissions from the set such as Qui-Gon, Lando and Jango Fett, there was still a good variety of characters from the whole Saga to please most of us.
While describing and detailing every single toy probably would had taken another 30 pages, let's just review them by category, bringing out their most interesting characteristics ...
WIND UPS: Unlike other toys in the set such as Image Viewers, Pull Backs and Water Squirters (basically sharing the same play feature among themselves), each Wind Up presents and individual and unique mechanism. Han Solo shakes, The Clone Trooper marches, Watto jumps around and flaps his wings, Padme twirls and rolls around, Yoda does some back-flips and Grievous moves in a slashing motion lightsaber in hand.
PULL BACKS: It would had been nice to have given these vehicles the ability to spin around, unfortunately that was not the case. Nonetheless their mechanism works great and they do pick up a good speed and travel a good distance when pulled back on their wheels and released. Of them all, the Falcon works the best as it starts to go slow and accelerates suddenly as it jumping into hyperspace. As far as looks go the Tie Fighter, the Falcon and the X-Wing look the best, followed by the Landspeeder, the Jedi Starfighter and the Podracer.
VADER'S TIE FIGHTER
WATER SQUIRTERS: They have one mission, to squirt water and they do this well. Boba Fett being my favorite has a well concealed squirter which hides in his wrist gauntlet and this applies also for the Super Battle droid. Jabba and Jar Jar both shoot the water out from their mouths. Artoo does so from its radar eye and Palpatine lets out the "deadly" fluid from an opening located between his hands.
JABBA THE HUTT
PLUSH TOYS: This has to be the weakest category. With the exception of the Boga and the Jawa, the remaining 4 toys Tarfful, Chewbacca, The Wampa and the Ewok are so flat and stiff, they can't stand up and have to be leaned against a wall to keep them from falling on their backs. Although the Boga can stand, the fabric used for its design is very odd, making look more like a curtain than a creature. The clear winner in this range is definitely the Jawa with eyes that light up when squeezed and a perfect lower end to stand him up with ease. The downer however, is that the toy does not offer a way to replace the battery.
WICKETT THE EWOK
IMAGE VIEWERS: Despite their viewing window being so small, each of the 6 images within the Viewers is clear and turns over to the next one without any problems. The viewing window is located under their feet and the images get rotated by turning on an indented wheel located on the back of each viewer. Each character viewer shows images corresponding to the film where they appear. Darth Maul's images are from EP1, Mace Windu's from EP2, Obi Wan's from EP3, Leia's from EP4, Luke's from EP5 and C-3PO'S images are from EP6.
MYSTERY OF DARTH VADER: Basically the main interest to get this figure was the low numbers in which was made available, therefore making it difficult to find. Besides this given chase factor, the Mystery Vader was actually rather disappointing. Although this was actually two figures in one, neither one of two had much play value other than to split Vader in half and pull out Anakin (the second figure), from his hallow interior. The sculpting was good on both of them but the toy surely suffered from lack of a more interesting play feature.
TOY SALE POLICY: Certainly there was an inconsistent sale policy even within the same restaurants at times. These toys were given away with a value meal, but there were also sold separately at various prices depending on the location and whether the specific restaurant was a corporate establishment or a franchise. This forced some people to shop around, looking for the best deal. Uneven case distribution also played a roll in the availability of some figures as some stores received more of one specific case than others.
The following are some of the prices reported on the sales of the toys:
- $0.00 each, free inside a value meal bag
- $0.89 each, sometimes with a value meal purchase, sometimes without.
- $1.29 each, with the purchase of a value meal.
- $1.29 for 2 toys, with the purchase of a value meal.
- $5.00 each, no value meal required
- Some BKs held the Mystery of Darth Vader toy aside and charged $10 for him. Others sold him for just $0.89.